I worked with the SI Lab to create a six-part webinar series that delved into different aspects of cultural insights and how brands can leverage them to make more strategic business decisions. My role involved:

• Topic ideation
• Programme development
• Speaker acquisition
• Creating marketing copy

The six webinars were entitled:

1. Cultural insights 101
2. Identifying new opportunities with cultural insights
3. Unlocking the fanaticism of communities
4. How cultural insights can be leveraged for reputation management
5. What can AI teach brands about human behaviour
6. Building a metaverse that people will actually use